Knowledge is the Fuel That Drives us to the Future
Salesforce® Marketing Cloud is more than just a platform — it’s a powerful career skill.
If you’ve ever felt overwhelmed by its complexity or unsure how all the pieces fit together, you’re not alone. The difference between frustration and confidence isn’t talent — it’s structured learning.
Our public training programs are designed for marketing professionals who want to build real, practical expertise inside Marketing Cloud. Whether you’re learning to automate campaigns, personalize journeys, or confidently work with dataso that you can consistently ‘get the right message to the right people’, these hands-on sessions help you move from uncertainty to capability.
Ready to strengthen your Marketing Cloud skill set and take control of your professional growth? Explore our upcoming public training sessions below.
Master the Essentials of Marketing Cloud!
Build Real Confidence in Salesforce Marketing Cloud
Marketing Cloud is powerful — but it can feel overwhelming when you're trying to piece everything together on your own.
Marketing Cloud Foundations is a comprehensive 5-day public training designed for marketing professionals who want to understand how Salesforce Marketing Cloud truly works — and how to use it confidently in real-world scenarios.
This hands-on program moves beyond theory. You’ll work directly inside the platform, building practical skills that you can immediately apply to your campaigns.
What You’ll Walk Away With
By the end of this training, you will be able to:
Navigate Marketing Cloud with clarity and confidence
Understand how the core tools work together as a complete ecosystem
Build and manage Data Extensions for effective targeting
Create engaging, high-performing email campaigns
Launch automated customer journeys with purpose
Avoid common mistakes that slow progress or cause frustration
Whether you’re new to Marketing Cloud or looking to solidify your foundation, this course provides the structure and hands-on experience you need to move forward with confidence.
Who This Course Is For
Marketing professionals
CRM specialists
Marketing Operations team members
Salesforce admins supporting marketing
Anyone looking to strengthen their Marketing Cloud expertise
Ready to take control of Marketing Cloud?
View upcoming sessions and reserve your seat today
1 Day
9am to 4pm
Crack the AMPscript Code!
Unlock Advanced Personalization in Marketing Cloud
AMPscript is the engine behind dynamic, data-driven personalization in Salesforce Marketing Cloud. It’s what transforms a generic message into a tailored customer experience.
But for many marketers, AMPscript feels intimidating — or off-limits.
Practical AMPscript is a focused 1-day public training designed to remove the mystery and give you real, usable scripting skills. This hands-on session emphasizes clarity, practical application, and confidence — so you can implement personalization without hesitation.
What You’ll Walk Away With
By the end of this training, you will be able to:
Understand core AMPscript syntax and functions
Write and test common AMPscript use cases confidently
Pull and display dynamic data accurately in emails and landing pages
Troubleshoot common issues without panic
Build more personalized, high-performing campaigns
Move beyond “basic” Marketing Cloud execution
This course focuses on real-world examples and repeatable patterns — not theory or unnecessary jargon.
Who This Course Is For
Marketing professionals ready to expand their technical skill set
CRM and Marketing Operations specialists
Campaign managers looking to personalize at a deeper level
Anyone comfortable with Marketing Cloud who wants to level up
Prerequisite: Foundational Marketing Cloud knowledge is recommended. Marketing Cloud Foundations is an ideal precursor.
Ready to personalize with confidence?
View upcoming sessions and reserve your seat today
Live Online
$495*
Create Amazing Journeys!
Design Smarter, More Strategic Customer Journeys
Journey Builder is one of the most powerful tools inside Marketing Cloud — but without a clear framework, it’s easy to build automations that feel scattered, reactive, or overly complex.
Journey Builder Playbook is a focused 2-day public training designed for marketing professionals who want to bring structure, strategy, and confidence to their customer journey design. This hands-on course helps you move beyond basic automation and build journeys that are intentional, measurable, and aligned with real marketing goals.
What You’ll Walk Away With
By the end of this training, you will be able to:
Design and launch multi-step customer journeys with confidence
Use triggers, decision splits, and dynamic paths strategically
Understand how Automation Studio supports journey execution
Build stronger personalization using clean, structured data
Apply testing and optimization techniques to improve performance
Analyze journey metrics and refine campaigns based on real results
This course emphasizes practical application, not theory. You’ll work through real-world scenarios and leave with a repeatable framework you can use immediately.
Who This Course Is For
Marketing professionals ready to deepen their automation skills
CRM and Marketing Operations specialists
Campaign managers working in Journey Builder
Anyone who has foundational Marketing Cloud knowledge and wants to level up
Prerequisite: A working understanding of Marketing Cloud is recommended. Marketing Cloud Foundations is an ideal precursor.
Ready to build smarter journeys with confidence?
View upcoming sessions and secure your seat today
5 Days
Mon-Fri
9am to 4pm
Live Online
$1999
per seat
2 Days
Wed - Thur
9am to 4pm
Live Online
$990
Meet Your Instructor
Spider Graham is the founder of Blue Cloud University and a digital marketing strategist. Throughout his 30 + year career, Spider has worked at the intersection of strategy, data, and execution—guiding teams and advising organizations through the evolving landscape of digital advertising, marketing automation, CRM, and performance analytics. From early interactive media and digital campaign architecture to modern AI-driven personalization, he has helped businesses adapt, optimize, and grow in an increasingly complex marketing environment.
Before founding Blue Cloud University, Spider served as a Senior Applications Instructor at Salesforce’s Trailhead University, where he trained thousands of professionals in Salesforce Marketing Cloud. But his expertise extends far beyond platform navigation. Spider brings a strategic lens to every engagement—helping organizations evaluate their marketing maturity, identify capability gaps, and design smarter systems that align people, process, and technology.
Whether conducting a Marketing Capability Review, leading private team workshops, or designing immersive learning experiences, Spider’s goal is simple: help marketing teams move from reactive execution to intentional, high-performance strategy.
What Learners Have Said About Training with Spider
“I love having courses with Spider Graham, he has such a great way of teaching and understanding the audience, as well as a great voice!”
“This training is excellent! Spider is a great instructor!”
“Spider was a fantastic teacher. He kept me engaged for 3 days straight. That’s the most I have ever learned in one course. And I am leaving with the confidence that I can apply learnings immediately making an impact with my company.”
Spider was great to work with, very detailed yet took the time to help with questions. I would definitely attend other courses he teaches.”
“One of the best classes I have ever taken!”
“I wouldn’t want to take another course unless it was led by Spider. Amazing instructor.”
“Spider was great! When we were stuck on a question, he has the natural ability to pivot and help us connect the dots. I appreciate that he never made anyone feel foolish for incorrect answers.”
“Spider was awesome. He demonstrated deep understanding of marketing as well as SFMC, so was a great resource to field all of the questions we has as we progressed through the training. He is also a wonderful teacher. I appreciate how fun and interactive he made the learning environment. He was always patient with all of us. He kept this engaging and fun which I feel was impressive given that we are talking about a 3-day virtual course.”
“Spider was one of the best trainers I’ve ever had – period. Knows the content and even some beyond the course when we had questions. Very fun and engaging personality. 10/10, I would take any topic training if Spider was the instructor.”