Marketing Cloud Training for People
Who Don’t Speak Tech

Let’s be real – learning to use Salesforce® Marketing Cloud can feel a bit like assembling IKEA furniture without the instructions. You really, really hope it’s all going to come together, but right now, you’re holding a strange hexagonal wrench and wondering what the heck “KÖNIGSFLÄRK” means.

That’s where we come in.

At Blue Cloud University, we partner with companies to train their teams on how to make Salesforce Marketing Cloud actually work for them. Our private, instructor-led programs are designed for corporate groups that want hands-on, results-driven learning experiences tailored to meet their own marketing goals.

Whether delivered online or in person, every Blue Cloud University session is custom-built around real-world use cases, collaborative exercises, and proven digital marketing strategies. We translate the tech into plain English (and inject a bit of humor) so your team can confidently build journeys, personalize messaging, and unlock the full potential of Marketing Cloud — no jargon, no confusion, no overwhelm.

Independent, expert-led Marketing Cloud training for marketing teams who want clarity, confidence, and measurable results.

Blue Cloud University is an independent training organization. We provide expert-led education and consulting for Marketing Cloud and Sales Cloud users and teams. We are not affiliated with Salesforce.com, Inc.

Who We Train

We work with teams of all shapes and sizes — from newly formed marketing squads to experienced digital departments — helping them speak the same language, master the same tools, and work smarter together in Salesforce® Marketing Cloud.

🧠Marketing Leaders & People Managers
Want your team to “walk the talk”? We’ll help your group make smarter, data-driven decisions (without getting lost in tech jargon).

🙋‍♂️The “Oops, We’re in Charge?” Team
You didn’t plan to become the Marketing Cloud crew… but here you are. We’ll get everyone up to speed quickly, with practical, confidence-building exercises that make sense for your business.

🔁Departments in Transition
Whether your company is pivoting, retooling, or onboarding new hires, our hands-on corporate workshops give your staff the skills to succeed — and the context to apply them right away.

🎓Certification-Ready Teams
Preparing your staff for Salesforce® Marketing Cloud certification? Our real-world, instructor-led sessions go beyond memorization — your people will understand what they’re doing and why it works.

🎸Everyday Rock Star Marketers
Your email, social, and automation pros will learn how to build high-performing campaigns without the head-bashing frustration.

📈Curious Strategists & Executives
We help leaders, directors, and VPs understand what Marketing Cloud can really do — so they can lead smarter, budget better, and innovate faster.

💼Agencies, Freelancers & Partner Teams
Looking to boost your team’s technical depth? We offer private enablement sessions that add the power of Marketing Cloud to your service toolkit — helping you deliver next-level results for your clients.

Blue Cloud University specializes in private, team-focused Marketing Cloud training — online or in person — designed around your organization’s real-world marketing goals.

What Your Team Will Learn
(Without the Overwhelm)

Marketing Cloud can be a beast — but we’ll help your team tame it.
Our corporate training programs show marketing departments how to translate Salesforce® Marketing Cloud’s complexity into clear, confident action.

✅Turn Data into Action
Learn how to use Marketing Cloud to manage customer data effectively — without feeling like your team is trying to hack the mainframe.

✅Master Marketing Automation
Let tools like Automation Studio and Journey Builder do the heavy lifting. We’ll help your staff build powerful automations that make the whole department look like tech geniuses (even if the struggle is sometimes real).

✅ Find and Engage the Right Audiences
Transform your company’s customer data into meaningful segments — and send messages that hit home at exactly the right time.

✅Write Emails That Work
Through practical Content Builder exercises, your marketing team will learn to craft messages that get opened, read, and clicked — no wishful thinking or emoji overload required.

✅Avoid the Inbox Abyss
Boost deliverability rates and make sure your campaigns actually reach inboxes, not black holes.

✅Think Strategically, Act Confidently
Empower your team to make smarter marketing decisions — without needing a data science degree or a company-wide stress ball order.

Want your team to actually get Marketing Cloud? Check out our corporate training options and let’s design a session that fits your goals, schedule, and tech comfort level.

What Our Clients Say About Us

Like you, we work hard to deliver the kind of training experience that leaves every team feeling smarter, more confident, and ready to put their new Marketing Cloud skills to work.

After each session, we ask our corporate participants to share honest feedback — the good, the bad, and the occasionally geeky. We couldn’t be prouder of the reviews we receive from organizations who’ve trusted Blue Cloud University to upskill their teams.

Here are just a few comments our founder and lead instructor, Spider Graham, has received recently:

• “Spider was great! When we were stuck on a question, he has the natural ability to pivot and help us connect the dots. I appreciate that he never made anyone feel foolish for incorrect answers.”

• “Spider was awesome. He demonstrated deep understanding of marketing as well as SFMC, so was a great resource to field all of the questions we has as we progressed through the training. He is also a wonderful teacher. I appreciate how fun and interactive he made the learning environment. He was always patient with all of us. He kept this engaging and fun which I feel was impressive given that we are talking about a multi-day virtual course.”

• “Spider was one of the best trainers I’ve ever had – period. Knows the content and even some beyond the course when we had questions. Very fun and engaging personality. 10/10, I would take any topic training if Spider was the instructor.”

While we may be blushing just a little, this level of feedback means the world to us. Blue Cloud University was created to offer a kinder, friendlier and more impactful style of Marketing Cloud training and we love being able to help our clients get from here to there.

Find Training That’s Right for Your Team

Not sure where to start? We’ve got your team covered. Whether your organization is new to Salesforce® Marketing Cloud or ready to dive deeper into specific tools and strategies, our private, instructor-led programs will get your people up to speed — quickly, confidently, and with plenty of hands-on experience.

All of our courses can be delivered live online or on-site for corporate groups, and each one can be customized to match your team’s goals, workflows, and level of experience.

Marketing Cloud Foundations (MCF100 - 5 Day Corporate Workshop)

New to Marketing Cloud? This hands-on foundational program is perfect for teams who want to build real-world marketing skills without the tech headaches. Over five days, your group will learn how to manage data, automate campaigns, personalize content, and create marketing that actually works.
No jargon. No fluff. Just practical tools and shared understanding your team can apply right away.

Journey Builder Playbook (JBP100 - 2 Day Corporate Workshop)

Turn clicks into customer journeys that actually convert. This immersive, hands-on workshop teaches your team how to build automated campaigns using Journey Builder. Participants learn real-world strategies, step-by-step walkthroughs, and best practices for segmentation, personalization, and optimization — so they can deliver better results, faster.

Practical Personalization with AMPscript - (PA100 - 2 Day Corporate Workshop)

Want your company’s emails to feel truly one-to-one? This practical session teaches teams how to use AMPscript to personalize messages with real customer data — no coding background required. Your group will learn the most useful functions, write clean scripts, and start sending smarter, more engaging campaigns — all in one day.