Knowledge is the Fuel That Drives us to the Future
Salesforce® Marketing Cloud is more than just a platform — it’s a powerhouse for creating personalized, data-driven customer experiences that move the needle for your entire organization. When your marketing team learns to harness its full potential, the impact goes far beyond individual skill-building — it transforms how your company connects, communicates, and converts.
Whether your team is learning to automate campaigns, personalize customer journeys, or take full control of your data, our training programs are built to strengthen group capability, alignment, and confidence.
Ready to elevate your marketing results? Explore our corporate training programs and start building a future where your team calls the shots — together.
Master the Essentials of Marketing Cloud!
Private Instructor-Led Training for Corporate Marketing Teams
Marketing Cloud is powerful — but without structured training, many teams struggle to use it confidently and efficiently.
Marketing Cloud Foundations is a 5-day private training designed to help corporate marketing teams build real operational capability inside Salesforce Marketing Cloud. This hands-on program equips your team to move from uncertainty to confident campaign execution.
What Your Team Will Walk Away With
Clear understanding of how Marketing Cloud tools work together
Confidence navigating the platform without feeling overwhelmed
Ability to build and manage Data Extensions for smarter targeting
Skills to create high-performing emails that drive engagement
Practical experience building automated customer journeys
Awareness of common pitfalls — and how to avoid them
This training is delivered privately for your organization and can be customized to align with your team’s structure, goals, and experience level.
Ready to strengthen your Marketing Cloud capability?
Click Here to learn more
1 Day
9am to 4pm
* Based on cost of a single seat. Click here to see full pricing breakouts.
Crack the AMPscript Code!
Private Instructor-Led Training for Marketing Teams
AMPscript is the engine behind dynamic personalization in Marketing Cloud — but without structured guidance, many teams either avoid it entirely or rely too heavily on a single technical resource.
Practical AMPscript is a focused 1-day private training designed to help corporate marketing teams use AMPscript confidently and responsibly. This hands-on session removes the mystery and replaces it with practical skill development your team can immediately apply.
What Your Team Will Gain
Confidence writing and implementing core AMPscript functions
Stronger personalization strategies driven by real-time data
Practical methods for pulling and displaying data accurately
Reduced errors and troubleshooting guesswork
Greater independence from external technical support
Ability to build more dynamic, high-performing campaigns
This training is delivered privately for your organization and can be aligned to your team’s technical comfort level.
Prerequisite: Marketing Cloud Foundations (MCF100) is an ideal prep course.
Ready to unlock advanced personalization inside Marketing Cloud?
Click to Learn More
Live Online
$875*
per seat
Create Amazing Journeys!
Private Instructor-Led Training for Marketing Teams
Journey Builder is one of the most powerful tools in Marketing Cloud — but without a clear framework, many teams struggle to design journeys that are scalable, measurable, and strategically aligned.
Journey Builder Playbook is a focused 2-day private training designed to help corporate marketing teams build structured, data-driven customer journeys with confidence. This hands-on engagement strengthens your team’s ability to move beyond basic automation and implement journeys that drive meaningful engagement.
What Your Team Will Gain
Confidence designing and launching multi-step customer journeys
Practical experience using triggers, decision splits, and dynamic paths
Clear understanding of how Automation Studio supports journey execution
Stronger data strategy to power personalization and segmentation
Proven testing and optimization techniques
Ability to analyze performance and refine journeys strategically
This training is delivered privately for your organization and can be aligned to your team’s current Marketing Cloud maturity level.
Prerequisite: Marketing Cloud Foundations (MCF100) knowledge is recommended.
Ready to bring structure and strategy to your journey design?
Click Here to Learn More
5 Days
Mon-Fri
9am to 4pm
Live Online
$2500*
per seat
2 Days
Wed - Thur
9am to 4pm
Live Online
$1250*
per seat
Meet Your Instructor
Spider Graham is the founder of Blue Cloud University and a digital marketing strategist. Throughout his 30 + year career, Spider has worked at the intersection of strategy, data, and execution—guiding teams and advising organizations through the evolving landscape of digital advertising, marketing automation, CRM, and performance analytics. From early interactive media and digital campaign architecture to modern AI-driven personalization, he has helped businesses adapt, optimize, and grow in an increasingly complex marketing environment.
Before founding Blue Cloud University, Spider served as a Senior Applications Instructor at Salesforce’s Trailhead University, where he trained thousands of professionals in Salesforce Marketing Cloud. But his expertise extends far beyond platform navigation. Spider brings a strategic lens to every engagement—helping organizations evaluate their marketing maturity, identify capability gaps, and design smarter systems that align people, process, and technology.
Whether conducting a Marketing Capability Review, leading private team workshops, or designing immersive learning experiences, Spider’s goal is simple: help marketing teams move from reactive execution to intentional, high-performance strategy.
What Learners Have Said About Training with Spider
“I love having courses with Spider Graham, he has such a great way of teaching and understanding the audience, as well as a great voice!”
“This training is excellent! Spider is a great instructor!”
“Spider was a fantastic teacher. He kept me engaged for 3 days straight. That’s the most I have ever learned in one course. And I am leaving with the confidence that I can apply learnings immediately making an impact with my company.”
Spider was great to work with, very detailed yet took the time to help with questions. I would definitely attend other courses he teaches.”
“One of the best classes I have ever taken!”
“I wouldn’t want to take another course unless it was led by Spider. Amazing instructor.”
“Spider was great! When we were stuck on a question, he has the natural ability to pivot and help us connect the dots. I appreciate that he never made anyone feel foolish for incorrect answers.”
“Spider was awesome. He demonstrated deep understanding of marketing as well as SFMC, so was a great resource to field all of the questions we has as we progressed through the training. He is also a wonderful teacher. I appreciate how fun and interactive he made the learning environment. He was always patient with all of us. He kept this engaging and fun which I feel was impressive given that we are talking about a 3-day virtual course.”
“Spider was one of the best trainers I’ve ever had – period. Knows the content and even some beyond the course when we had questions. Very fun and engaging personality. 10/10, I would take any topic training if Spider was the instructor.”