We started Blue Cloud University for a very simple reason: to make the process of learning complex digital marketing technologies as simple—and fun—as possible.
Our founder, Spider Graham, spent over eight years at Salesforce's Trailhead Academy as a Senior Applications Instructor. While he loved working with Salesforce client learners every day, he often felt that the curriculum he delivered was designed by and for engineers: rich in details about how to use the “machine,” but with very little time spent exploring the strategic value of that machine.
With over 20 years in the classroom to fall back on, Spider understands that the average person learning anything isn’t just looking for a ‘how-to’ manual—they’re also want to understand the why.
Blue Cloud University learners learn how to use Marketing Cloud and also the reasons for using it. They learn email digital marketing strategies and gain a deeper understanding ways Marketing Cloud can be the right solution for their marketing challenges?
Geek to Human Translation is our speciality
Non-technical training doesn't mean ‘dumbing things down’. Not at all!
It means not making assumptions about what learners already know. Its about laying a solid foundation of understanding before building on that understanding. Its about creating engaging hands-on activities, exercises and breakout sessions that allow for a thorough exploration of the tools and concepts being shared.
Mention somewhere that this training is not designed to have on in the background while you attend meetings and check your email. You need to carve some time out of your schedule to attend, be present and participate with other learners. Maybe add a slide to the welcome deck that covers this as well.
Blue Cloud University was born to bridge the gap between technical complexity and real-world marketing needs. Our courses are designed for non-technical learners, with every lesson grounded in practical, hands-on exercises that simulate real marketing scenarios. Instead of endless theory, you’ll get to learn by doing—building skills that you can apply to your own campaigns from day one.
And because we believe that learning shouldn’t cost a fortune—or feel like a chore—our classes are intentionally more affordable than other trainings of this kind, and are designed to be engaging, interactive, and even fun! We’re here to make sure that everyone, no matter their background, can build the confidence and knowledge they need to succeed in Marketing Cloud.
We also firmly believe that when it comes to time in a classroom, less is more. While we expect to give our learners the best deal, we don’t think that forcing 8 hours of instruction into a day is a better deal. Our experience as trainers is that human beings simply run out of learnng capacity after a few hours and need to let what they’ve learned ‘sink in’. For this reason, our classes start promply at 9:00 am, (our classes are taught in several different time zones) offer a morning and afternoon break, as well as a full hour for lunch, and finish up every afternoon at 4:00 pm. This way we avoid exhastion and allow people to have somethig left in the tank for the next day.
Ready to get started?
We believe that learning how to get the most out of Marketing Cloud isn’t just about knowing where to click—it’s about understanding why you’re clicking it in the first place. Join us at Blue Cloud University and discover how technology and strategy come together to create real marketing magic.
Real Things Past Learners Have Said About Training With Spider Graham
start pulling things from my CSAT reviews when I get back home
Spider Graham is a 30+ year veteran in the world of digital marketing and started his career as the founder and CEO of a company that made custom CD-ROMs and digital media tools for a wide range of customers.
He is also the author of over a dozen books and guides covering the digital marketing industry and has written over 500 articles for various online digital marketing publications.
He also spent over 20 years teaching digital production and marketing classes for The University of Masschusetts, Harvard University, Emerson College and Baruch College, as an adjunct professor.
More recently Spider worked for Salesforce as a Senior Applications Instructor focused on the Marketing Cloud and Sales and Service Cloud platforms.
About your instructor
Blue Cloud University Frequently Asked Questions (FAQs)
What is Marketing Cloud training, and who is it for?
Our Salesforce Marketing Cloud training is designed for marketers, managers, and non-technical professionals who want to confidently use Salesforce Marketing Cloud in their day-to-day work. Whether you’re new to Marketing Cloud or looking to deepen your skills, our courses are tailored to make the complex simple.
Do I need technical experience to enroll in this course?
Nope! Our training is built for people who can understand how to use a browser and who can follow step-by-step activities. You are not required to have a technical background or any previous understanding of media development (although it doesn’t hurt to have an understanding of digital media development). Our classes focus on step-by-step guidance, practical exercises, and real-world scenarios that help you learn Salesforce Marketing Cloud without feeling overwhelmed.
What topics are covered in Blue Cloud University’s Marketing Cloud classes?
Our classes cover everything you to know to be productive using Marketing Cloud including an exploration of the Marketing Cloud suite of tools and what each brings to the platform, and explorations of more advanced tools like:
Data Extensions - (Learn how to plan for, create storage for, and build data management tools that allow you to create your perfect marketing audiences)
Journey Builder - (Learn how to building marketing conversations that reach the right people with the right message at the right time!)
Email Marketing Automation - (Create your own robot army to automatically handle repetive tasks and processes)
AMPScript - (Learn how to expertly personalize your email messages to create truly bespoke customer experiences)
You’ll learn how to create personalized campaigns, manage data, and build customer journeys that drive real results.
Is this a certification prep course or hands-on training?
While our classes touch on topics that easily overlap with Salesforce certification, our primary focus is on creating hands-on, practical training that teaches you realistically how to use Marketing Cloud to meet your marketing goals. You’ll learn by doing, with exercises and scenarios that help you apply what you learn right away—so you can make an impact in your job from day one.
Is the course self-paced or instructor-led?
We offer both! Our self-paced option lets you learn on your own schedule, while our instructor-led sessions provide live guidance, Q&A opportunities, and community support. You can choose the format that works best for you.
How long does the training take to complete?
Our Instructor-Led classes vary in length from 1 day to 5 days, depending on the scope of the content. Our self-paced classes gve learners access to class materials for 6 months. We recommend setting aside dedicated time each day to maximize your learning and get the most out of the hands-on exercises.
Will I receive a certificate of completion?
Yes! Upon completing the course, you’ll receive a personalized certificate of completion from Blue Cloud University, which you can showcase on your resume or LinkedIn profile.
How much does the Salesforce Marketing Cloud course cost?
Course fees vary depending on the format (self-paced or instructor-led) and any group discounts that may apply. For detailed pricing information, please visit each Class Page or [Contact Us] for a personalized quote. Please also note that for clients who in the collegiate and educational space, we offer special discounts. You can learn more here.
What support is available if I have questions during the course?
We’ve got you covered! Our learners get access to a manual that contains all of the instructor slides as well as all of the hands-on exercises for each class. Our instructor-led classes ofer real-time instructor support, chat features and a community of fellow learners. You can also book 1:1 time with a class instructor if you need extra help*.
Additional fees may be charged for support sessions that last over 60 minutes
Will I have access to course materials after the training ends?
Absolutely. You’ll have continued access to training slides and exercises in your class manual, along with our class resources pages, so you can revisit lessons whenever you need a refresher.