Marketing Cloud Training for People
Who Don’t Speak Tech
Let’s be real—learning to use Salesforce® Marketing Cloud can feel a bit like assembling IKEA furniture without the instructions. You really, really hope it’s all going to come together, but right now, you’re holding a strange hexagonal wrench and wondering what the heck “KÖNIGSFLÄRK” means.
That’s where we come in.
At Blue Cloud University, we help marketers and marketing teams learn how to make Salesforce Marketing Cloud work for them. Our instructor-led training programs are designed for people who want practical, confidence-building learning experiences—without getting buried in technical jargon.
We offer flexible training formats, including private programs for organizations as well as scheduled, instructor-led courses for individuals and small groups. Whether delivered online or in person, every Blue Cloud University session is built around real-world use cases, collaborative exercises, and proven digital marketing strategies.
Our focus is simple: translate the tech into plain English (and inject a bit of humor along the way) so learners can confidently build journeys, personalize messaging, and unlock the full potential of Marketing Cloud—no confusion, no overwhelm, no pretending you “totally get it” when you really don’t.
Independent, expert-led Marketing Cloud training for marketers who want clarity, confidence, and real-world results
Blue Cloud University is an independent training organization. We provide expert-led education and consulting for Marketing Cloud and Sales Cloud users and teams. We are not affiliated with Salesforce.com, Inc.
Who We Train
We work with marketers at every stage — from newly formed teams to seasoned professionals — helping people speak the same language, master the same tools, and use Salesforce Marketing Cloud more effectively.
Whether you’re learning as part of a team or sharpening your own skills, our training is designed to meet you where you are and help you move forward with confidence.
🧠 Marketing Leaders & People Managers
Want your team to actually walk the talk? We help leaders and managers guide smarter, data-driven decisions — without getting lost in technical jargon.
🙋♂️ The “Oops, We’re in Charge” Crew
You didn’t plan to become the Marketing Cloud expert… but here you are. We get people up to speed quickly with practical, confidence-building exercises that make sense in the real world.
🔁 Teams & Organizations in Transition
Whether you’re onboarding new hires, reorganizing responsibilities, or adopting new tools, our hands-on training provides the skills and the context to apply them immediately.
🎓 Certification-Ready Learners
Preparing for a Marketing Cloud certification? Our instructor-led sessions go beyond memorization so learners understand what they’re doing — and why it works.
🎸 Everyday Rock Star Marketers
Email, automation, and campaign pros learn how to build high-performing experiences without the head-bashing frustration.
📈 Curious Strategists & Executives
We help directors, VPs, and decision-makers understand what Marketing Cloud can really do — so they can lead smarter, budget better, and innovate with confidence.
💼 Agencies, Freelancers & Partner Teams
Looking to deepen your technical skill set? We offer focused enablement sessions that help agencies and consultants deliver stronger results for their clients.
Blue Cloud University delivers expert-led Marketing Cloud training through flexible formats — including private team programs and instructor-led courses — online or in person, always grounded in real-world marketing goals.
What You Will Learn
(Without the Overwhelm)
Salesforce Marketing Cloud can be a beast — but we’ll help you tame it. Our instructor-led training breaks down complex tools and concepts into clear, practical skills you can actually use with confidence.
Whether you’re learning as part of a team or leveling up on your own, the focus is always the same: clarity, real-world application, and no unnecessary tech theatrics.
✅ Turn Data into Action
Learn how to work with customer data in Marketing Cloud effectively — without feeling like you’re trying to hack the mainframe.
✅ Master Marketing Automation
Let automation do the heavy lifting. Build journeys and workflows that save time, scale smartly, and make you look like a technical wizard (even when the struggle was very real at first).
✅ Find and Engage the Right Audiences
Transform customer data into meaningful segments and deliver messages that land at exactly the right moment.
✅ Write Emails That Actually Work
Through hands-on Content Builder exercises, learn how to craft messages that get opened, read, and clicked — no wishful thinking or emoji overload required.
✅ Avoid the Inbox Abyss
Improve deliverability and make sure your campaigns reach real inboxes instead of disappearing into the void.
✅ Think Strategically, Act Confidently
Develop the confidence to make smarter marketing decisions — without needing a data science degree or a company-wide stress-ball order.
Ready to finally get Marketing Cloud?
Explore our instructor-led training options and find a learning experience that fits your goals, schedule, and tech comfort level.
What Our Clients Say About Us
Like you, we work hard to deliver training experiences that leave people feeling smarter, more confident, and genuinely ready to put their new Salesforce Marketing Cloud skills to work.
After each session, we invite participants to share honest feedback — the good, the constructive, and the occasionally geeky. We couldn’t be prouder of the responses we receive from marketers, teams, and organizations who trust Blue Cloud University as part of their learning journey.
Here are just a few comments our founder and lead instructor, Spider Graham, has received recently:
“Spider was great! When we were stuck on a question, he has the natural ability to pivot and help us connect the dots. I appreciate that he never made anyone feel foolish for incorrect answers.”
“Spider was awesome. He demonstrated deep understanding of marketing as well as SFMC, so was a great resource to field all of the questions we had as we progressed through the training. He is also a wonderful teacher. I appreciate how fun and interactive he made the learning environment. He was always patient with all of us. He kept this engaging and fun, which I feel was impressive given that we were in a multi-day virtual course.”
“Spider was one of the best trainers I’ve ever had — period. Knows the content and even some beyond the course when we had questions. Very fun and engaging personality. 10/10, I would take any topic training if Spider was the instructor.”
While we may be blushing just a little, this kind of feedback means everything to us. Blue Cloud University was created to offer a kinder, more approachable, and more effective style of Marketing Cloud training — and we love helping learners move from uncertain to confident, one session at a time.
Find Training That’s Right for You
Not sure where to start? We’ve got you covered.
Whether you’re part of a team rolling out Salesforce Marketing Cloud for the first time or an experienced marketer looking to sharpen specific skills, our instructor-led training programs are designed to help you move forward quickly, confidently, and with plenty of hands-on practice.
We offer flexible delivery formats — including private programs for organizations and scheduled, instructor-led courses — delivered live online or in person. Every course can be tailored to match learning goals, workflows, and experience levels, ensuring the training feels relevant from day one.
Marketing Cloud Foundations (MCF100 - 5 Day Workshop)
New to Marketing Cloud? This hands-on foundational program is perfect for teams who want to build real-world marketing skills without the tech headaches. Over five days, your group will learn how to manage data, automate campaigns, personalize content, and create marketing that actually works.
No jargon. No fluff. Just practical tools and shared understanding your team can apply right away.
Journey Builder Playbook (JBP100 - 2 Day Workshop)
Turn clicks into customer journeys that actually convert. This immersive, hands-on workshop teaches your team how to build automated campaigns using Journey Builder. Participants learn real-world strategies, step-by-step walkthroughs, and best practices for segmentation, personalization, and optimization — so they can deliver better results, faster.
Practical Personalization with AMPscript - (PAS100 - 2 Day Workshop)
Want your company’s emails to feel truly one-to-one? This practical session teaches teams how to use AMPscript to personalize messages with real customer data — no coding background required. Your group will learn the most useful functions, write clean scripts, and start sending smarter, more engaging campaigns — all in one day.
Contact Us
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