Practical Personalization with AMPscript (PA200)

1 Day Class

$795 (usd)*

Upcoming Class Dates

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Practical AMPscript: Building Personalization Capability with Confidence


AMPscript is the engine that powers advanced personalization inside Salesforce Marketing Cloud. As a proprietary scripting language, it enables organizations to create highly dynamic, data-driven emails, landing pages, and customer journeys that move beyond static messaging and into true one-to-one engagement.

However, without structured training, AMPscript can become a bottleneck — limiting personalization, increasing production risk, and creating dependency on a small number of technical resources.

This 1-day course is designed to equip marketing teams with practical, production-ready AMPscript skills. Rather than focusing on theory, the program emphasizes applied use cases that reflect how Marketing Cloud is used in real-world campaign execution.

Through guided instruction and hands-on exercises, participants learn how to:

  • Personalize content safely and predictably

  • Work with related and relational data structures

  • Handle incomplete or inconsistent data without breaking campaigns

  • Build adaptable email experiences that respond dynamically to subscriber attributes

  • Control messaging logic, content blocks, layouts, and recommendations with confidence

The result is a stronger internal personalization capability — reducing reliance on external developers while increasing execution speed, flexibility, and quality control.

Prerequisites: A general understanding of Marketing Cloud, its tools and features and a desire to create dynamic and highly personalized emails and landing pages. We recommend taking Marketing Cloud Foundations (MFC100) before taking this training.

  • What learners will understand:

    • What AMPscript is and when to use it

    • Where AMPscript lives inside an email

    • How AMPscript runs at send time

    • Basic syntax structure (%%[ ]%% and %%= =%%)

    • Variables and output

    Hands-on practice:

    • Create a variable

    • Output it into a sentence

    • Fix a broken AMPscript block

  • What learners will learn:

    • Using AttributeValue()

    • Storing subscriber attributes in variables

    • Outputting attributes safely

    • Applying fallback logic for missing data

    • Cleaning messy data (Trim + ProperCase)

    Hands-on practice:

    • Personalized greeting with fallback

    • Clean messy name values

    • Replace blank City with “your area”

  • What learners will learn:

    • IF / ELSE / ENDIF

    • Comparison operators

    • Translating system values (TRUE/FALSE → Yes/No)

    • Creating flags to show/hide content modules

    • Writing readable conditional logic

    Hands-on practice:

    • Loyalty tier messaging

    • VIP badge display

    • Hide entire order section if no order exists

  • What learners will learn:

    • Lookup() vs LookupRows()

    • Pulling order data from a related Data Extension

    • Safely handling empty lookup results

    • Understanding single-row vs multi-row logic

    Hands-on practice:

    • Retrieve stroller model

    • Format order date

    • Create a “hasOrder” flag

  • What learners will learn:

    • Formatting dates

    • Formatting currency

    • Building sentences with Concat()

    • Creating derived values (e.g., warranty expiration date)

    • Separating raw data from display logic

    Hands-on practice:

    • Display formatted price

    • Display formatted date

    • Build dynamic marketing sentence

  • What learners will learn:

    • Using LookupRows()

    • Counting rows with RowCount()

    • Looping through results safely

    • Limiting output (Top 3 accessories)

    • Handling “no results” gracefully

    Hands-on practice:

    • Display accessory list as bullets

    • Fallback CTA when no accessories exist

  • What learners will learn:

    • Populating HTML tables with AMPscript

    • Filling table cells dynamically

    • Conditional image swapping

    • Keeping logic and layout cleanly separated

    Hands-on practice:

    • Build order summary table

    • Display dynamic hero image based on model

  • Learners combine everything into one complete email:

    Includes:

    • Clean personalized greeting

    • Order summary table

    • Formatted date and price

    • Loyalty-based messaging

    • Accessory recommendations

    • Safe fallbacks everywhere

    Outcome:
    A production-ready personalized RollerBaby email template.

    • This course includes a downloadable workbook that includes all course slides and exercises.

    • This course is live and instructor led, and is available in different US time zones at different times. See our schedule for this course above. Interested in a private training for your team? We offer both virtual and on-site training customized to fit your organization’s unique needs. Please send us a note outlining those needs and we will be happy to work with you to get things started.

    • Ask us about our special discount for our friends who work in education.