Blue Cloud University FAQs
What is Marketing Cloud training, and who is it for?
Our Marketing Cloud training is designed for companies and teams who want to make the most of their investment in Salesforce® Marketing Cloud. We specialize in helping marketing departments, managers, and non-technical professionals learn how to use the platform confidently in their day-to-day work. Whether your team is brand new to Marketing Cloud or ready to expand its skills, our programs make the complex simple and the learning collaborative.
Do our team members need technical experience to participate?
Not at all! Our workshops are built for non-technical professionals who can navigate a browser and follow step-by-step guidance. No coding background required — just curiosity and a willingness to learn. We focus on practical exercises and real-world marketing scenarios that help your team grasp Salesforce Marketing Cloud without feeling overwhelmed.
What topics are covered in Blue Cloud University’s corporate Marketing Cloud programs?
Our training covers everything a marketing team needs to be productive with Marketing Cloud — from foundational setup to advanced automation and personalization. Topics include:
Data Management and Audience Segmentation: How to plan, store, and sort customer data to create precisely targeted audiences.
Automation Studio and Journey Builder: Learn how to create an automated robot army so your brand can develop high-impact marketing journeys that reach the right people at the right time.
Email Marketing Campaign Development: Learn how to plan effective sends, segment audiences, design responsive templates, and measure campaign performance to create campaigns that don’t just look good — they perform..
Advanced Campaign Personalization using AMPscript: Explore the logic behind dynamic content, walk through essential AMPscript functions, and practice writing clean, efficient code for real-world use, turning your emails from generic broadcasts into deeply personalized experiences that convert..
Your organization will learn how to manage data, personalize campaigns, and build customer journeys that drive measurable results.
How is Blue Cloud University different from Salesforce Trailhead or certification prep courses?
Trailhead and certification programs teach platform concepts and exam preparation. Blue Cloud University focuses on helping marketing teams apply Marketing Cloud confidently in real-world scenarios.
Our training is instructor-led, hands-on, and built around practical campaign use cases — designed for marketers who need execution skills, not just theory.
What business outcomes can we expect after training?
Teams typically see faster campaign execution, greater automation confidence, improved personalization, and reduced reliance on outside support.
The goal is clearer processes, stronger execution, and better marketing performance.
Can you customize Marketing Cloud training to match our team’s needs?
Yes. Private team engagements are tailored to your organization’s goals, use cases, and current maturity level.
We align training to your workflows and challenges so your team gains skills that are immediately applicable.
Let’s talk about your team’s needs.
Is this a certification prep course or hands-on training?
Our workshops are hands-on, scenario-based learning experiences that happen to align beautifully with Salesforce certification content. We don’t just teach test answers — we teach practical application. Your team will work through exercises that mirror real business challenges, building the skills and confidence to both pass exams and perform at a higher level back on the job.
Are these sessions self-paced or instructor-led?
Our corporate programs are live, instructor-led and delivered either online or onsite. Each session includes real-time interaction, guided exercises, and opportunities for teams to ask questions, collaborate, and problem-solve together.
For organizations that need asynchronous options, we can provide supplementary materials or follow-up access to recordings and manuals.
How long do training sessions run?
Our instructor-led programs typically run from 1 to 5 days, depending on the depth of the content and your team’s objectives. We can also design custom training schedules — shorter modules, extended workshops, or multi-week series — to fit your team’s calendar and availability.
Will our team members receive certificates of completion?
Yes! Each participant who completes a Blue Cloud University program receives a personalized Certificate of Completion, recognizing their new skills in Salesforce Marketing Cloud. Many teams also include these in employee development plans or internal recognition programs.
How much does BCU training cost?
Pricing varies based on delivery format (virtual or onsite), group size, and any customization required. Check out our current pricing here.
Please note that we offer special pricing for educational institutions and volume discounts for multi-team engagements.
What support is available to our team during training?
We’ve got your organization covered from start to finish. Every participant receives a training manual with instructor slides and exercises. During live sessions, our trainers offer real-time support through Q&A, chat, and breakout collaboration. Teams can also schedule follow-up consulting time after training for deeper questions or post-session reinforcement*.
*Additional fees may be charged for support sessions that last over 30 minutes
Will our team have access to materials after the training ends?
Absolutely. Your organization will retain access to all course slides, exercises, and reference materials via a dedicated class manual and online resource hub. That way, your team can refresh and review concepts anytime — long after the workshop wraps up.
How do we get started?
Begin with a brief discovery call to discuss your goals, team structure, and current Marketing Cloud usage.
From there, we’ll recommend the most appropriate training format for your organization.