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Journey Builder Playbook is a two-day, hands-on course that takes you deep into the art and science of customer journey design inside Salesforce Marketing Cloud. You’ll learn how to plan, build, and optimize automated, data-driven journeys that move customers seamlessly from awareness to loyalty. Through practical exercises and real-world scenarios, you’ll master entry sources, decision splits, personalization logic, and performance optimization — gaining the skills to design journeys that deliver the right message at the right time. By the end of this course, you’ll have a complete understanding of Journey Builder’s structure, data connections, and best practices, empowering you to create scalable, automated customer experiences with confidence.
Journey Builder Playbook is a two-day, hands-on course that takes you deep into the art and science of customer journey design inside Salesforce Marketing Cloud. You’ll learn how to plan, build, and optimize automated, data-driven journeys that move customers seamlessly from awareness to loyalty. Through practical exercises and real-world scenarios, you’ll master entry sources, decision splits, personalization logic, and performance optimization — gaining the skills to design journeys that deliver the right message at the right time. By the end of this course, you’ll have a complete understanding of Journey Builder’s structure, data connections, and best practices, empowering you to create scalable, automated customer experiences with confidence.