Practical AMPscript is a one-day, hands-on workshop designed to help marketers unlock the full personalization power of Salesforce Marketing Cloud. You’ll learn how to use AMPscript to dynamically tailor emails, web pages, and customer journeys based on real data — no coding background required. Through guided exercises, you’ll work with variables, conditional logic, and data lookups to create content that changes intelligently for each subscriber. By the end of this course, you’ll know how to read, write, and safely test AMPscript, giving you the confidence to bring smarter, more relevant personalization to every campaign you build.
Practical AMPscript is a one-day, hands-on workshop designed to help marketers unlock the full personalization power of Salesforce Marketing Cloud. You’ll learn how to use AMPscript to dynamically tailor emails, web pages, and customer journeys based on real data — no coding background required. Through guided exercises, you’ll work with variables, conditional logic, and data lookups to create content that changes intelligently for each subscriber. By the end of this course, you’ll know how to read, write, and safely test AMPscript, giving you the confidence to bring smarter, more relevant personalization to every campaign you build.